Girl on Sunday
Early traction driven through founder-led storytelling and lightweight paid strategy, building audience, intent and conversion signals from a small budget, laying the foundation for scalable growth.
Girl on Sunday is a brand grounded in feeling, soft, considered, and emotionally resonant. Our focus was translating that into content that builds connection, while introducing a light performance layer to support growth and future conversion.
We leaned into personality, ritual and everyday moments, creating content that feels lived-in rather than staged. Alongside this, we introduced a phased paid strategy designed to warm audiences, build intent, and validate early demand.
What we did
Organic content creation (lo-fi + lifestyle)
Founder-led and personality-driven storytelling
Social-first content planning and sequencing
Paid social activation (engagement, traffic + add-to-cart)
Creative testing across organic and paid
Impact (Initial Phase)
36K+ accounts reached and 113K+ content views on Instagram
3,700+ profile visits signalling strong intent
130+ add-to-carts generated from ~$1K ad spend
4.3K+ landing page views driven through paid activity
1,900+ Instagram interactions and consistent engagement uplift
View on Instagram here.
Let’s Work Together
We work closely with a small number of brands and projects at a time. If it feels like a fit, tell us a little about what you’re looking for and we’ll take it from there.
