Home of Lights

A full brand and digital transformation — shifting a legacy retailer into a design-led destination through storytelling, platform, and performance, driving both traffic and early conversion.

View on Instagram here.

Home of Lights was a well-established retailer ready for evolution. The goal was to move beyond a traditional retail model and reposition the brand as a design-led, culture-driven destination.

We reimagined the entire ecosystem, from brand positioning through to platform, content and performance. Central to this was shifting the narrative from product-first to story-first, highlighting makers, materials and design context, while building a full-funnel system designed to convert.

What we did

  • Brand repositioning and ecosystem architecture

  • Full website and digital platform redesign

  • Content strategy across long and short-form

  • 12 Australian maker stories captured

  • Full-funnel content and performance system

  • Art direction, photography and storytelling

Impact (Month One)

  • 9,429 sessions (+279%)

  • $3,478 in revenue from launch period

  • Conversion rate +150% as campaigns optimised

  • 15 orders in first month of trading

  • 119.9K+ Instagram content views

  • 144K+ TikTok views driving top-of-funnel discovery

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Let’s Work Together

We work closely with a small number of brands and projects at a time. If it feels like a fit, tell us a little about what you’re looking for and we’ll take it from there.