Laneway
Festival
Through live artist photography and lo-fi content formats, we were able to capture Laneway Festival across both stage and social — documenting key artists including The Dare, Role Model, Benee and Wet Leg, while creating culturally relevant content that generated 80K+ views.
View on Instagram here.
Laneway Festival is one of Australia’s leading music and culture festivals, bringing together a globally recognised lineup of artists and a highly engaged, style-conscious audience. We were engaged to capture the energy of the festival through a mix of premium artist photography and social-first content.
We approached Laneway with a hybrid mindset, balancing high-end, on-stage photography with lo-fi, culturally relevant content designed for immediate distribution. The focus was on capturing both the scale of the performances and the feeling of the moment, creating a body of work that could live across editorial, social and artist channels.
What we did
Live artist photography across key performances
On-stage and behind-the-scenes coverage
Real-time content capture and turnaround
Lo-fi video formats for social
Concepted and executed a culturally-led skit
Impact
80K+ views on lo-fi social content
Strong engagement driven through culturally relevant formats
Premium imagery delivered across multiple headline artists
Content captured and delivered in real time across the festival
Let’s Work Together
We work closely with a small number of brands and projects at a time. If it feels like a fit, tell us a little about what you’re looking for and we’ll take it from there.
