SELECTED MOMENTS
GWM ORA 5
From an invitation to the ORA 5 launch to a creative partnership spanning music, personality and cinematic storytelling.
Campaigns & Content
Creative Direction
Creator Partnerships
Film & Photography
THE OPPORTUNITY
A different way to tell a car story.
Rather than approaching the partnership through traditional automotive content, we explored how the ORA 5 could become part of Taylor's world.
Music, movement, humour and the freedom of the open road became the foundation for a collection of content that felt as much like a creative collaboration as a brand partnership.
By combining personality-led moments with considered cinematic production, we created different entry points into the GWM story.
Creative that travels.
A collection of content spanning event coverage, music-led storytelling and cinematic brand production.
From the energy of the ORA 5 launch to an unexpected DJ performance powered by the vehicle, each piece brought a different perspective to the partnership.
Together, the content balanced the immediacy of creator-led storytelling with the craft of considered filmmaking.
THE IMPACT
239K views (ORA 5 launch event reel)
137K views (DJ set reel)
2.3K views (TAL brand video)
The partnership demonstrated how a single brand collaboration could become a collection of distinct creative moments, each designed for a different audience and way of engaging.