SELECTED MOMENTS
Home of Lights
Helping transform a traditional lighting retailer into a destination for Australian design.
Brand Strategy
Brand Identity
Digital Experience
Content & Storytelling
THE OPPORTUNITY
Home of Lights was entering a new chapter.
After years as a traditional lighting retailer, the business was evolving into a destination for Australian design, championing independent designers, makers and thoughtfully crafted objects.
This shift called for more than a new visual identity. It needed a new way to communicate the brand's purpose, connect with a different audience and create an experience that reflected its ambitions.
The transformation couldn't stop at the logo or the website.
We developed a new brand world that brought Home of Lights' evolving identity to life across every touchpoint.
Rather than focusing on products alone, we put the people and stories behind them at the centre. Through brand strategy, visual identity, digital design and original storytelling, we created a more considered experience that celebrated craftsmanship, process and contemporary Australian design.
THE IMPACT
295% revenue growth
147% increase in conversion rate
125% increase in add-to-cart rate
All within the first 90 days following launch.