Laneway
Festival
Through live artist photography and lo-fi content formats, we were able to capture Laneway Festival across both stage and social — documenting key artists including The Dare, Role Model, Benee and Wet Leg, while creating culturally relevant content that generated 80K+ views.
View on Instagram here.
Laneway Festival is one of Australia’s leading music and culture festivals, bringing together a globally recognised lineup of artists and a highly engaged, style-conscious audience. We were engaged to capture the energy of the festival through a mix of premium artist photography and social-first content.
We approached Laneway with a hybrid mindset, balancing high-end, on-stage photography with lo-fi, culturally relevant content designed for immediate distribution. The focus was on capturing both the scale of the performances and the feeling of the moment, creating a body of work that could live across editorial, social and artist channels.
What we did
Live artist photography across key performances
On-stage and behind-the-scenes coverage
Real-time content capture and turnaround
Lo-fi video formats for social
Concepted and executed a culturally-led skit
Impact
80K+ views on lo-fi social content
Strong engagement driven through culturally relevant formats
Premium imagery delivered across multiple headline artists
Content captured and delivered in real time across the festival
