Helping transform a
mass-market lighting retailer
into a destination for
Australian design.
THE MOMENT
Home of Lights was
entering a new chapter.
After years as a traditional lighting retailer, the business made the bold decision to shift away from a mass-market model and champion Australian designers and makers. That change demanded more than a new identity—it required a completely new way for people to experience the brand.
THE IDEA
The transformation couldn't stop at the logo or the website.
If Home of Lights was becoming a destination for Australian design, every interaction with the brand needed to reinforce that new direction.
Rather than focusing on products alone, we built a digital experience around the people behind them, celebrating craftsmanship, process and the stories of the makers shaping contemporary Australian design.
THE IMPACT
295% revenue growth
147% increase in conversion rate
125% increase in add-to-cart rate
all within the first 90 days following launch